To try and redress the situation, researchers from the University of Nottingham have established the Fair Game Initiative through which they seek to educate the public about the environmental, social, health and ethical benefits of consuming venison from wild deer, in particular introduced species such as fallow deer.

Images © Sam Kirby

 

You can learn more about the project by watching the Fair Game video below

 

The above video was developed at the University of Nottingham.